Jasmine Tookes, the iconic supermodel whose striking presence has graced the Victoria’s Secret Fashion Show runway since 2012, is forging a compelling path in the fashion world beyond merely walking the runway. Her latest venture— a swimwear collaboration with Montce— showcases not only her aesthetic vision but also her commitment to empowering women through fashion. This collaboration is a significant milestone in Tookes’ career, representing a blend of her rich experiences and an empowering approach to design that echoes confidence and strength.
Luxury Meets Wearability
The capsule collection inspired by Tookes’ travels through Italy epitomizes the essence of modern swimwear. She has cultivated designs that don’t just exist for visual pleasure; they also prioritize wearability and comfort. “I wanted this collection to feel luxurious but wearable,” Tookes reflects, emphasizing accessibility without sacrificing sophistication. Her perspective is refreshing in a market often consumed by impractical designs that prioritize aesthetics over functionality. She emphasizes that women should feel both beautiful and empowered in their swimwear choices, regardless of the setting—be it a sun-soaked beach day or a chic evening out.
An Array of Options
With over 100 styles available in this collection—spanning six vibrant colorways from classic black and bold neon to floral prints and paisley patterns—there’s something for everyone. Notably, the sizing ranges from XS-XL and includes curves in select designs, advocating for inclusivity in fashion that reflects the true beauty of diverse body types. The range of prices, from $18 for accessories like scrunchies to $348 for standout pieces, also highlights an inclusive approach to luxury. This collection intentionally offers various price points while ensuring that every item maintains an aura of elegance.
The Importance of Fit
Tookes’ philosophy on swimwear centers on the importance of fit, a sentiment that resonates deeply with women everywhere. “Fit is everything to me!” she exclaims, shedding light on an often overlooked aspect of swimwear design. The ideal swimsuit should flatter and support, accentuating the body’s best features while allowing for comfort and movement. Her preference for “tan line-friendly cuts that feel elevated and chic” is indicative of her understanding that swimwear needs to adapt to various social contexts while still feeling stylish.
Self-Care and Confidence
Further underscoring her holistic approach to beauty, Tookes emphasizes the significance of self-care. She draws inspiration from personal wellness practices, which include physical activity, gratitude, and essential self-care routines. “It makes a difference,” she insists, recognizing that true confidence begins from within. The idea that taking care of one’s mind and body contributes to feeling radiant in any outfit underscores her collection’s ethos: fashion is not just about the clothes you wear, but how they make you feel.
Jasmine Tookes is redefining swimwear not only with her stylish designs but also by advocating for a deeply personal approach to fashion that empowers women. Her collection serves as a resounding declaration that luxury can meet comfort, and confidence can bloom from within.