In recent years, the conversation surrounding body positivity and inclusivity has drastically shifted the fashion landscape, with brands responding by redefining how they present their clothing. Among the trailblazers in this movement is Skims, a shapewear brand co-founded by the influential Kim Kardashian. The label’s latest addition to its roster of representative faces is none other than Nia Long, the renowned actress celebrated for her timeless appeal and captivating performances. At 54 years old, Long is not only a fixture in Hollywood but also a powerful advocate for body love and self-acceptance, making her a fitting representative for Skims’ inclusive ethos.
With a career spanning over three decades, Long has established herself as one of the industry’s most respected actresses. From her breakout roles in the ’90s classics to an upcoming portrayal in the highly-anticipated Michael Jackson biopic, Long embodies resilience and charm. Her commitment to authenticity resonates deeply within contemporary culture, making her an aspirational figure for women across generations. This association with Skims marks a significant moment, as it highlights the brand’s commitment to representing strong, empowered women: those who embrace every stage of their lives.
In a recent shoot with acclaimed photographer Vanessa Beecroft, Long donned an array of Skims’ stylish shapewear that includes offerings from the Body, Seamless Sculpt, and Hosiery collections. Among these were the Core Sculpt Underwire Mid Thigh Bodysuit, Bralette, and Brief Bodysuit, each piece highlighting not just Long’s impressive figure but also the versatility and appeal of Skims’ designs. In a press release, Long articulated a powerful message: “The beauty about being a woman is when you feel good, you look good.” This sentiment reinforces the idea that all women, regardless of age, size, or background, deserve to celebrate their bodies rather than conform to restrictive standards of beauty.
Kim Kardashian expressed immense pride over casting Long, admitting her long-time admiration for the star. This collaboration transcends mere marketing; it emphasizes a pivotal moment in the fashion world where age and size are celebrated rather than sidelined. Social media reactions to the campaign have been overwhelmingly positive, with fans applauding the choice to feature such a well-respected and loved figure. Comments on Instagram illustrate the excitement, with many fans underscoring that Long’s involvement is a perfect embodiment of modern marketing strategies that resonate with audiences seeking authenticity.
Further reinforcing the allure of this collaboration, Long attended Skims’ flagship store opening in New York City, where she mingled with fellow celebrities and showcased her effortless style. Donning a plush white jacket over a sleek black bodysuit, she epitomized fashion-forward elegance while still emphasizing comfort. Documenting the event on social media, she shared an image of herself with Kardashian—a symbolic moment of camaraderie that illustrates the harmony between high fashion and genuine friendship.
Looking ahead, Long is slated to be honored with a star on the Hollywood Walk of Fame in 2025—a testament to her enduring legacy in the entertainment industry. In an interview, she affirmed plans to wear Skims shapewear during ceremony events, further highlighting her commitment not only to the brand but also to the principles it represents. As she prepares for this significant milestone, it’s clear that Nia Long is proving that confidence doesn’t diminish with age; in fact, it can flourish alongside it.
The collaboration between Nia Long and Skims symbolizes a transformative phase for both the actress and the brand. For Long, it’s an opportunity to inspire resilience, empowerment, and body acceptance among women everywhere. For Skims, it’s a powerful statement about inclusivity in fashion. Together, they pave the way for a future where every woman can celebrate herself unapologetically, reminding all that beauty and confidence are ageless and encompass every diverse shape and size.