As the release of her eagerly anticipated Netflix series, “With Love, Meghan,” approaches on March 4, Meghan Markle continues to showcase her entrepreneurial spirit. Through a heartfelt pre-recorded video shared on Instagram, she revealed not only details about her show but also an exciting new business she has launched, named “As Ever.” Collaborating with Netflix, Meghan aims to introduce a range of products, initiating with her unique American Riviera fruit preserves. This endeavor indicates a significant shift in her professional life, as Markle takes on the dual roles of content creator and businesswoman.
In her candid announcement, Markle filmed the video in her serene Montecito garden, which serves as a personal and tranquil backdrop for her latest venture. Surrounded by fruit trees and accompanied by her dog, the setting accentuated the personal connection she has with her initiatives. Sporting a casual yet elegant look in a white linen shirt and jeans, her demeanor projected both excitement and genuine enthusiasm for what lies ahead. With a relaxed tone, she expressed surprise at having kept her new endeavors under wraps for so long, effectively drawing viewers into her world.
The naming of her new brand, “As Ever,” reflects Markle’s intricate relationship with her environment and her past experiences. Originally inspired by her neighborhood in Santa Barbara, the brand’s name conveys a sense of tradition while also indicating an expansion beyond local products. The mention of Netflix as her business partner marks a strategic move that could provide significant leverage in a competitive market. By marrying her creative pursuits with business acumen, Markle is positioning herself for success while also updating her fanbase on her journey following her royal exit.
Meghan’s revelations about “As Ever” go beyond mere business; they encompass her passions for food, gardening, and thoughtful living. Drawing inspiration from her previous venture, “The Tig,” Markle aspires to create products that resonate with her audience on a personal level. In her announcement, she articulated her longing to share her passions once more, highlighting how each aspect of her life intertwines to form a cohesive narrative. This approach aligns with her broader mission of promoting joy and connection through everyday experiences.
As Markle gears up for the dual launch of her television series and her new brand, the excitement surrounding her endeavors is palpable. With her rich background in storytelling, whether through television or through the lens of a business, she is poised to leave an indelible mark in her ventures. Her transparent communication methods, including sneak peeks into her creative process, suggest a commitment to maintaining a close relationship with her audience. As fans eagerly await the unveiling of “As Ever,” it is clear that Meghan Markle is not just a celebrity, but a dynamic entrepreneur ready to impact the world with her unique vision.